Merlin Entertainments is an international entertainment, resorts, and attractions brand. Alongside Sea Life centres, it operates theme parks like LegoLand and Alton Towers, and well-known sightseeing opportunities, such as the London Eye and Madame Tussaud’s wax museum. Operating tourist attractions quite literally alongside aquariums demonstrates that the Sea Life brand is just another revenue-making enterprise in Merlin’s multi-billion pound portfolio. The animals it holds captive mean no more to Sea Life than its rides, merchandise, and stock.

For a business like Merlin Entertainments there is one thing they value above all else: profit. Compassionate people in the modern world already avoid going to zoos and aquariums in order to not fund exploitative businesses. We can all go one step further and boycott all Merlin Entertainments attractions as long as they hold animals captive anywhere.

Merlin Entertainments owns multiple UK attractions. Your pledge to boycott them means they will not be getting any of your money! Read which attractions they own here.

And sign the petition to free the Sea Life London Aquarium gentoo penguins!

Want to help even more? Adopt a penguin to help fund our fight for their freedom!